An introduction of Ladbrokes
Ladbrokes is one of the oldest bookmakers in the world, first founded in 1886 based on horse betting at Ladbroke Hall. The name was then adopted in 1902 when the business moved to London.
Today, Ladbrokes is one of the worlds largest bookmakers and is used on an international scale. It has a range of store-based offers with an extremely successful online site which is composed of casino and sports betting.
The brand offers a range of games from top providers such as Playtech and Microgaming as well as games from companies such as NextGen, IGT, and NetEnt plus another 18 developers. It has a well-known sports betting market, which continues to develop and innovate year after year. Here is the experience that we encountered when using Ladbrokes.
Sports Betting Market
Ladbrokes sport is where the company started in 1886 and is still a major focus of the bookmaker today. With over 2,700 land-based shops and a very successful online site, you have a wide range of options in terms of how you place your bets in the sports markets. On the site, we found over 35 different sports and activities that we could place our bets on, ensuring that we were completely catered for. These markets included the well-known classics such as football and horse racing but also included unique markets based on movies and tv. Within each sport, there is a wide array of markets to choose from as well as a host of props for each event too. When it came to high profile sporting events, we often found dozens of different markets to choose from.
It soon became clear that this particular sportsbook had a wide array of features, markets, and promotions for us to indulge ourselves in. There were various options for us to play with, including a ‘cash out’ option which allowed us to cash in our bet for a fixed amount whilst a game was still in play. We also found options for sports that are not offered by many other bookmakers such as American Football and hocket. The interface to play sports bets was very easy to use and provided us with a clear screen to make our choices on. Whilst not too exciting, it ran seamlessly and you could see the site was tailored to the user.
The only downside to the sportsbook is the odds themselves. The odds comparison compared to many other providers were not very good. Although it could be argued that this was compensated by the wide range of options and markets that we could choose from.
When using the live betting options, we were surprised at the extensive range of sports available for in-play betting. These included everything from European football fixtures, international tennis matches, and even live cricket events. To further this, Ladbrokes also offered some of the less popular sports and competitions from all over the globe. This included everything from rugby league and rugby union, American Football, handball, darts, mixed martial arts, and ice hockey. There were also options to make live bets on TV shows and award events throughout the world.
We believe that for football betting, Ladbrokes is one of the best choices in the market. There were hundreds of fixtures for us to choose from, most of which were from in-demand fixtures such as the English premiership, the UEFA Champions League. Whilst their football section was not as vast as some others on the market, it was dependable for providing live betting options for the most exciting games available.
The in-play platform itself was very easy to use and the aesthetic was very similar to the main pre-match betting page which made it simple for us to understand. At the top of the page, you will see all of the current in-play fixtures available which allowed us to pick and choose as we pleased. When further scrolling, we discovered the upcoming toolbar which allowed us to see the games that were coming up later in the day as well as later in the week.
There was also an ‘all’ tab, which allowed us to search for any sports market that we were interested in. This allowed us to see any future fixtures that were not in the upcoming section as well as search for any sport that we were looking for. Overall, the in-play betting system was all-round easy to use and provided us with a wide range of options to choose from.
Our experience of Ladbrokes live streaming was extremely positive. Even though Ladbrokes have had a poor reputation for live streaming in the past, they have significantly modified their platform to make it better for users.
We found live streams for every UK and Irish horse racing event as well as a wide range of sports streams which included matches in La Liga and Bundesliga, tennis, rugby league, basketball and even darts. In order to gain access to these live streams, you must have placed a bet within the last 24 hours or have at least £1 in your account. However, for horse races, we had to have placed a £1 on a race in order to view the live streaming.
The streaming window itself was very good and opened as part of the in-play platform. The streams themselves were of a high quality and the latest odds were available to view next to the stream itself which only added to the overall in-play experience.
The only downside to the Ladbrokes streaming service was the number of streams that were shown per day. Whilst the selection of sports was very impressive, we found that most of the streams throughout the day were horse and greyhound racing, with less than 10 streams per day based on other sports. Compared to other live streaming services, such as the one at Coral, Ladbrokes live streaming service simply did not have enough variety.
When using the Ladbrokes site, we found that virtual sports were actually a key feature. They could be found in a separate section of their own and had a wide variety of sports to choose from including popular choices such as football, horseracing, greyhound racing, and motorsports, to more niche options such as virtual boxing and virtual darts.
These were extremely fun to bet on and provided you with an option to watch each match live as it was played. In-play betting was not supported at the time and so bets for virtual sports could only be made before the match had started.
Compared to many other popular bookmakers in the market, we found that the wide selection of markets and sports available at Ladbrokes was a step above, with virtual sports playing a big role on the site. This was refreshing to see and we look forward to seeing where they take virtual sports in the future.
Sports Betting App
We had high expectations of the Ladbrokes betting app and it did not let us down. It was available on both iOS and Android as well as for Windows phone users as well as a mobile version of the site itself. This meant that everyone has the opportunity to use the app no matter which device they preferred.
The app itself was easy to access and could be found on the iTunes or Windows store where it could be downloaded for free.
For Android users, the app can be downloaded directly from the mobile version of the site. This all-inclusive service was fantastic to see and provides all mobile users with an opportunity to use the app whilst on the move. The app itself is fantastic, using a similar format and design as the website. It is extremely responsive and can be used to both watch live streams and make in-play bets. This allows us to make bets on the go, as well as watch the matches we wanted without having to be at home.
Ladbrokes customer support was fantastic and was extremely easy to access through a tab at the top of the page.
The support itself is provided in a wide number of different languages, meaning that you can get support in your native language all around the world. There is a live chat option, as well as the option to call the help desk via telephone and an email option for longer replies.
These are all available 24 hours a day meaning that you can get the assistance you require whenever you need it. In our opinion, Ladbrokes customer support was one of the best available in the market.
Overall, Ladbrokes is a good service for sports betting, however, there are better alternatives on the market. When visiting the site we found a wide range of sports to bet on, with many in-play options for us to choose from. However, this in-play betting system was let down by a lack of live streaming options, which was predominately dominated by horse and greyhound racing. The app itself was very good and came with a top of the market support service to help you with any issues that you may encounter.
In summary, Ladbrokes is a good site to place your sports, however, if you are interested in watching live streams whilst you bet, you may be better off using Coral or another leading bookmaker.