Author Guarantor: Diane Davoine
Mentor
Created: 23/04/2026 - 18:13
Last updated: 24/04/2026 - 03:22

Since 2011, 1Bet has been delivering sports betting experiences across the entire range of sports directly to fans. They kept pace with the constantly changing sports betting landscape, continuing to set standards within the industry. 

With new, innovative features being instantly snapped up by the growing number of operators within the industry, 1Bet is constantly integrating new features to retain its position as one of the leading online sportsbooks and enhance the user experience. That aspect has remained the main focal point, which has been enhanced by a couple of innovations.

Betiator: High-octane in-play action

Betiator is a crash-style live sports betting game that can be instantly accessed if players visit the 1Bet official website. Built around live football action, it lets players bet on key events like goals and corners during the match, with a real-time multiplier that increases as the action unfolds. There is the possibility to cash out at any moment before the round or action ends, giving you full control over your live bet.

This innovation has taken the already popular live betting feature and accelerated it to create a new level of engagement that provides instant rewards. With sports betting establishing itself as a secondary activity to watching or following the live action, the new feature provides a unique avenue to interact with live sports. 

SuperPot: Just you and your rivals

While the Betiator feature presents a fast-paced in-play betting experience, the SuperPot feature is played at a much slower pace. SuperPots are more reminiscent of accumulators or parlays, but with an added twist of a jackpot feature. Covering a wide range of popular sports, the peer vs peer production is designed to reward the player with the most correct outcomes on a predictor style bet slip. 

The uniqueness lies in the prize structure with jackpots accumulated from buy-ins from players. There is no need to get every individual prediction correct. Simply get more than the other players in the game. The element of gamification is a concept that is proving productive for sports betting and with different formats that can be configured for various levels of complexity or interest, the SuperPot is driving new levels of engagement with the 1Bet platform.

Focus on the Experience 

Despite the need for new features to freshen up the sports betting floor, the user has always been at the centre of any thinking for 1Bet. The Betiator and SuperPot are just two examples of new innovations that are entering the iGaming industry with greater regularity. However, they give users a new experience that aids attention retention. 

If 1Bet can continue providing users with simple platform usability, a wide range of secure payment methods, and the widest range of sports betting options possible, it will continue to provide one of the best betting experiences on the market. 

Published: 23 April 2026 18:13
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